Rue La La is a destination for top brands at at Members-only prices. The e-commerce, flash sale site daily curates Boutiques filled with the best of the best in women's and men's fashion, home, travel, kids, and more.

my role includes designing enticing and innovative lead boutique assets, brand spotlight pages and marketing support for both contemporary and traditional fashion

RUE'S FALL CAPSULE CLOSET

a preview of key pieces to make up the perfect fall wardrobe. this project is one where I heavily concepted the locations, layout and imagery. I saw this project through from concept to execution. 

ART DIRECTION + DESIGN

 

 

RUE'S FALL CHECKLIST

was a company curated event that featured inspirational runway imagery paired with owned merchandise that spoke to the largest women's fashion trends of 2015.

my involvement with the project included, concepting and art directing all laydown stills, working closely with the editorial team to select runway imagery, designing a brand spotlight page, marketing assets and boutique assets that appeared on site and in email

ART DIRECTION + DESIGN

 

RUE'S SPRING STREET STYLE SPOTLIGHT PAGE

my involvement with the project included working closely with the editorial merchants to concept a brand spotlight page highlighting spring's 2016 trends. the challenge was creating a cohesive design using stock photography with our shot product. the darkness and tropical features fluttered throughout unites all trends while the flow is new and exciting to the member. 

ART DIRECTION + DESIGN

 

 

Nebo opened in June of 2005 in chef/owners Carla and Christine Pallotta’s childhood neighborhood of Boston’s North End. The sisters were inspired by their mother and grandmother’s classic Italian recipes; everything about their restaurant has strong ties to family.

Early in 2013, the Pallotta sisters decided to make the move from Boston’s Italian hub in the North End to the Waterfront. In order to do so, almost everything about the restaurant’s previous identify needed to change.

Their new restaurant on Atlantic Ave features industrial decor with original structural beams, brick vaulted ceilings, Venetian plaster walls and marble counter tops, as well as an outdoor patio. Their personal family photos are the centerpiece of their new brand identity capturing the true essence of dining in an Italian home.

my involvement with the project included : re-branding, logo design, menus, coasters, matchbook, business cards, postcards, stickers and website