Social Art Direction + Design
I am responsible for the visual direction of our organic social channels - Instagram, Facebook, Pinterest and Twitter. I partner with paid media, providing imagery/animations that I have shot, as well as providing assets for Beautycounter Consultants.
My background in content and editorial design made the transition to social media seamless. I joined over a year ago to challenge myself to understand a different branch of digital marketing.
Social media grosses 20+ million a year and we have seen an increase in engagement with each owned photograph/video. I am proud to say that I have been an pivotal part of that success.
One of my first tasks was to give our social pages an overhaul. I created a unique visual aesthetic by varying content, creating a clear visual identity and designing the grid with thoughtful color-schemes. The result has been a healthier than average growth to our followers (highest amongst our direct competitors).