Hi there.

I’m a creative and brand executive with 18+ years of experience building distinctive consumer brands across wellness, CPG, beauty, fashion and e-commerce.

As VP of Creative at OLLY, I lead the brand’s creative expression across packaging, campaigns, retail, digital, content and performance marketing. My work sits at the intersection of brand, consumer and business—translating insight and strategy into experiences that strengthen relevance and drive growth. I also lead OLLY’s 22-person creative organization and partner closely with executive leadership on brand strategy, investment decisions and the company’s long-term vision.

Before OLLY, I built and led creative teams at Thrive Market, Beautycounter, Anthropologie and Rue La La. Across each chapter, I’ve helped brands evolve by connecting strong creative instincts with consumer understanding, operational rigor and commercial goals.

My background in fine art and design continues to shape how I lead. I believe the strongest brands balance strategy with emotion, clarity with surprise and consistency with the curiosity to keep evolving. And I believe great creative leadership isn’t about being the person with every answer—it’s about building a clear vision and inspiring talented people to make it even better.