Creative Direction for Thrive Market
Thrive Market is an online membership-based marketplace for healthy living, offering access to a strictly vetted lineup of household essentials — from fair trade coffee to organic toothpaste.
Thrive is a mission-based company—every order is shipped carbon-neutral in 100% recyclable packaging from a zero-waste warehouse powered by green energy. Every paid membership sponsors one for a family, student, teacher, veteran, or first responder in need, helping to provide access for all, one member at a time.
Thrive’s 1 Million+ Members are 80% female and deeply care not only for their own health, but also for that of the planet.
Creative Direction featuring updated brand colors, fonts, imagery and a sampling of the 350+ icons exclusive to the brand.
Iconography Illustrations: Julie Tran. Photography: Matthew Schulert
I joined as Head of Creative at the beginning of 2020 to overhaul the existing look and feel to match the brand DNA.
I currently oversee the full in-house creative team of 25+ that supports CRM, Brand, Member Acquisition (Paid Social - Instagram + Facebook, YouTube), Channel Expansion (TV, CTV, OTT, Streaming + OHH) and Content + Community (Organic Social + Blog).
